Secrets Of Effective Article Writing:Target Your Article,Target Your Audience (8)

This is VERY IMPORTANT.Target Your Article

Make it on one topic only and stick to the topic.

Do not try to write about 2 or 3 things in the same article. Keep your focus on one topic only to keep the interest of your reader.

Writing about 2 or 3 different things will just confuse your reader. Instead of writing about 2 or 3 topics, write 2 or 3 different articles each on a particular topic.

The one big advantage of the internet is that it gives the small guy the same opportunity to succeed as the big guy (or big corporation that should be!). But only if you find a niche.

Target your article on one topic and make it a niche topic.

A niche would be this:

‘9 Steps to Improving Your Golf Game Though Better Chipping’

Whereas a general topic would be: ‘How to Improve Your Golf Game’

Target Your Audience.

By targeting your subject you are effectively targeting your audience. Writing about a specific piece of information means that only people interested in that particular piece of information will want to read your article.

Your overall market is much, much smaller but you can capture a much larger percentage of it.

For example you could write an article about the great rivers of the world for example, the Amazon, the Nile, the Zambesi and others.

Or you could write about the animals that live on the Amazon river. Not only is it specific to just the one river but it is specific to just the animals that live on that river.

Someone interested in the Amazon river may not read your article on the great rivers of the world but they sure will read your article on the animals of the Amazon river.

Another advantage of targeting your audience is that they will not only read the current article before them but they will be interested in just about every other article you have written