How many ezines do you think are out there in internet world?
I really do not know. However it has got to be tens of thousands, perhaps even hundreds of thousands.
Guess what?
Most of them have a subscriber base of fewer than 2,000 and very few people are targeting this subscriber base. The big boys are just targeting the large subscriber ezines.
There is a huge market in getting your targeted ezine ad to tens of thousands of people.
Here are 3 ways you can do it:
1. Ezine Ad Swaps
You can swap ezine ads with other ezine editors. The cost to you – ZERO!
You can just approach another ezine editor and ask to swap 6 ads in their next 6 issues, thus featuring their ezine ad in your next 6 issues.
2. Pay for Ezine Ads
Negotiate a deal to pay for ezine ads. If someone has a subscriber base of 1,000 subscribers and they currently run little or no ezine ads, ask them if they would like to receive some money to run your ezine ad. Odds are, they’ll agree!
3. Swap Ezine Ads for Articles
Instead of swapping ezine ads why not feature another editor’s article in your ezine and they feature your ezine ad in their ezine. Both sides benefit.
What about receiving money for running ezine ads in your ezine?
Once you get to 1,000 subscribers you can start to run paid ezine ads, but don’t run any more than 3 per issue. You do not want to clutter your ezine with a whole lot of ads.
My preference is to place classifieds in e-zines that only have 1 to 3 ads per issue. This way more sets of eyes will notice your ad rather than if you were part of 30 classified ads.
Some of the bigger e-zines use the approach of having many classified ads in the one newsletter but I think it can detract from the content of the newsletter.
Rates vary tremendously (from $2 per thousand subscribers to more than $50 per thousand subscribers) but let’s assume you negotiate a deal of $10 per thousand subscribers for each ezine ad and you run 3 ads per ezine.
If your ezine is a weekly publication then that is an extra $30 per week, or $1,560 per year. A nice little extra earner.
When you get to 2,000 subscribers this would be over $3,000 per year. Can you see the potential here?
How Should You Write Your Ezine Classified Ad?
If you currently receive ezines you have probably seen some of these classified ads. They generally have a heading and 3 or 4 lines underneath.
An example of one may look like this:
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“BECOME AN INTERNET INSIDER!
With the "Secrets of the Big Dogs," you'll make profits like never before! Learn how to build, market, and promote your business, working only 1-2 hours a day! http://www.roibot.com“
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Generally you want to have a great heading that captures the reader’s attention. It could quite possibly be the heading of your article or you could modify it slightly.
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