Saturday, 1 August 2015

21 Steps To Write A Perfect Blog Post

Over the past several months I have collected a ton of good resources about how to write a perfect blog post. And I thought it’s better to do a mashup than simply rewriting/reposting what’s already said in the blogosphere.

So, I will be focusing on writing a blog post that’s well optimized and that attracts search engine and social media love.

As you probably know, there are a lot of bloggers who write really awesome content but the problem is their blog posts are not so optimized. The reason could be they don’t care about SEO much or they are not so tech-savvy so they don’t know how to optimize their blog posts.

Hence I believe that this blog post will also help the not so tech-savvy bloggers (food blogs, personal blogs) so that they can optimize their existing and future blog posts to skyrocket the traffic.

Here are the 21 Steps To Write A Perfect Blog Post

Be Original. Be Yourself.
Use Keywords Effectively.
Write An Epic Title
Write An Alternate Title And Make It Your H1 Tag
Write A Good Introduction
Use Sub-headings (H1 – H3 tags) & Bullet Points
Use Block Quotes
Competitor Analysis
Write In-depth Articles
Interlink Your Blog Posts
Link Out To Other Blog Posts
Write A Nice Meta Description
Add Relevant Tags & Categories
Make The URL Friendly & Optimized
Use Relevant & Quality Images
Optimize Images To Maximize Traffic
Embed Audios & Videos
Add Call To Action (CTA)
Add Google Authorship
Repurpose Content
Keep Your Blog Posts Up-to-date
1. Be Original. Be Yourself.

It’s okay to write a blog post about a news story that’s already blogged by 1,000 websites in your niche. The question is what makes your blog post unique? Are you just rewriting what’s written in other blogs or are you including your own views and ideas? If you’re adding value to your blog posts in one way or the other then you’re on the right track. It doesn’t matter if you have haters or if they’re criticizing your blog posts as long as you’re right.

You don’t really have to write a blog post daily only to engage your readers. It may increase your traffic, your Alexa rank but that won’t make you an awesome blogger. I would say write only if you have got something nice to say.

2. Use Keywords Effectively

As you probably know, keywords are search terms that people use to find webpages and keyword research is the practice of finding the value of those keywords. Keyword research is not required for all your blog posts but it’s very important when you’re writing an in-depth blog post or a tutorial.

So, why is keyword research important? If your awesome blog post is missing the important keywords then it means it’s not search optimized. Since search engines use keywords (and of course other signals too) to determine the relevancy of a page it’s important to include the keywords that people will be using to find your blog post.

If you’re in a competitive niche then you should target long tail keywords (keyword phrases that usually have 3 or more words in the phrase). Because it’s easy to rank a webpage for a long tail keyword and the traffic quality will also be great especially when you have a niche blog.

3. Write An Epic Title

People will read your title and that’s guaranteed but they don’t read your blog post word-by-word unless they want to. So writing a powerful title is the quickest way to grab the attention of your readers. Make sure it’s less than 70 characters and it’s a good practice if the primary keywords that you’re targeting are at the beginning of the title.

Also, if you’re #9 in Google for a keyword and if users are clicking on your link (that is if your click through rate is high ) than the top 5 search results position then your ranking will improve and eventually you may end up in top 5.

If you’re bad at writing titles like me then give a try to Content Idea Generator by Portent or learn how to spin a title that’s already popular. I also recommend reading the advanced guide by Buffer about writing great titles on Twitter, Facebook, and Blog based on their research.

4. Write An Alternate Title And Make It Your H1 Tag

When you have done an in-depth blog post after the necessary keyword research and competitor analysis you can think about two titles (in fact the 2nd one is the H1 tag).  WordPress (and some other content management systems) by default assumes that your Title tag and H1 are the same and there’s no option to change it. Tip: What are

to

Tags?

But if you’re using Yoast WordPress SEO Plugin (or other SEO plugins) then you can write a custom tag from your WordPress dashboard. It’s useful when you want to write two versions of the same title – one should be search optimized and other one should be user friendly.<br><br>If your blog is an authority one then it won’t be a problem but otherwise it’s somewhat difficult to write a title that’s both user-friendly and search optimized. If it’s user-friendly then there’s less space to add the targeted keywords and if it’s a search optimized title then it may be boring to users.<br><br>And Google will either show your Title tag or the H1 tag as the title of your blog post in search result pages. In my blog the title that you’re seeing within the blog post is actually the H1 tag and the title that you’re seeing on the task bar (or your web browser tab) is the <title> tag. When people share your blog post on social media it’s mostly the <title> tag.<br><br><b>5. Write A Good Introduction<br></b><br>Introduction is the next thing after the title that people actually read. If you have a great introduction then most probably they will read your entire blog post or at least scan it. You can summarize the whole blog post in your introduction by telling what you’re writing about and why people should actually read it.<br><br>Also, it’s important to include the primary keywords that you’re targeting in the first few paragraphs because that tells the search engines that your article is about that keyword.<br><br>I must admit that I suck at writing but I’m good in research (or at least I believe that way) so I usually write to archive my mind or to share the resources that I’ve collected over time. But I do refine the blog posts regularly to make it as useful as possible.<br><b><br>6. Use Sub-headings (H1 – H3 tags) & Bullet Points</b><br><br>Like I’ve mentioned, people don’t actually read your blog posts they scan through it. You’ve to make your blog posts more readable by using subheadings and bullet points. Why? Because it improves the user experience as it’s easier to read subheadings and bullet points than just paragraphs.<br><br>And your readers will know what they will get without reading the entire paragraphs. For example, you split a single blog post into several sections using subheadings and bullet points even if they’re closely related.<br><br>Use heading tags (H1, H2, H3, H4, H5, H6) effectively. H1 tag is the most important and H6 is the least important heading in a page. And remember, you can have multiple H2 – H6 tags but it’s a best practice to limit to one H1 tag per page.<br><br><b>7. Use Block Quotes</b><br><br>I love the block quotes feature in WordPress as it grabs the attention of readers instantly (you have to customize your stylesheet accordingly). Block quotes can be used to show famous quotes or an excerpt from another web page or anything that you want to highlight.<br><br>This is an example block quote. You might have already noticed it. Haven’t you?<br><br><b>8. Competitor Analysis</b><br><br>If you’re writing something awesome and something that requires a lot of effort then do some competitor analysis. Because that’s the only way to tell whether you’re going to rank for the target keyword or not. If the topic that you’ve planned is already covered on a ton of other blogs then you have to make it even better to outrank your competitors.<br><br>Otherwise ask yourself what makes you unique? Why your webpage should rank higher on Google? If you believe that your content offers more value than your competitors then it should rank higher someday (of course it takes time and it depends upon several other factors like authority of your blog, keyword competition, etc.).<br><br>For example, if it’s a “Top X Tips” kind of post and if your competitor is listing up to 50 tips then you can do your research and make it a list of 100. Another technique is regularly updating the content on your blog. It’s a good practice to update your content to make it more relevant and fresh so that it will become one of your evergreen content.<br><br><b>9. Write In-depth Articles</b><br><br>Last year Google released a new feature called “In-depth articles“. The idea is to highlight quality in-depth content in Google search results as their research indicated that 10% of users needed in-depth content. So optimize your blog for the “In-depth articles” feature and write in-depth articles whenever you can.<br><br><b>10. Interlink Your Blog Posts</b><br><br>If you want to increase the ranking of your blog posts then make sure that your blog posts are interlinked. Internal linking not only means that your pages must be reachable from your homepage but it also means that the inner pages must be linking to each other. When you’re linking your own internal pages you’re actually passing link juice to those pages thereby increasing its ranking.<br><br><b>11. Link Out To Other Blog Posts<br></b><br>Even if you’re linking to a competitor it doesn’t mean that you won’t outrank them. Since search engines use 100s of signals to rank a web page so you may outrank your competitor even if you’re linking to them.<br><br>And it doesn’t mean that when you’re writing a blog post you should link to your competitor who has covered the same topic. If that is the case then it means that you’re giving a vote to your competitor for the current topic and it will boost their ranking.<br><br>Instead you can use the following linking strategy. For example, this blog post is about “How To Write A Blog Post” so as you can see I’m not linking to any of those pages that are exactly about the same topic but I’ve linked to a ton of other quality resources that’s highly relevant to the context.<br><br>It’s annoying if you’ve mentioned a website or reviewed a product but are not willing to link to it. After all the web is all about links. We want to offer the best user experience possible so feel free to link to other websites.<br><br><b>12. Write A Nice Meta Description</b><br><br>Meta description tags don’t impact your search engine rankings directly but they can significantly improve the click-through-rate in search engine results pages. If your blog post is missing the meta description tag then search engines will automatically show an excerpt from your page.<br><br>But if you write a meta description then search engines will show it when it’s relevant to the context and ideally it should contain the keywords that you are focusing on.<br><br><b>13. Add Relevant Tags & Categories</b><br><br>Make sure that you added the most relevant categories and tags to the blog post so that your readers can easily find more interesting content in the same topic on your blog.<br><br><b>14. Make The URL Friendly & Optimized<br></b><br>People may or may not pay attention to your URL (address of your blog post). But still… it’s nice to make it friendly and readable. Use hyphens and not underscores or spaces to separate keywords in your URLs. Also, I’ve noticed that most SEOs don’t recommend the usage of stop words in your URLs to save space.<br><br>I would say write a URL that reflects the content of that page so that even the naked URL itself becomes self-descriptive. I try to make my URLs less than 60 characters or say less than 7 words including the primary keywords that I’m focusing.<br><br><b>15. Use Relevant & Quality Images</b><br><br>A picture is worth a thousand words and it requires no further explanation. That’s the reason why infographic is very popular these days because it’s engaging and presents the data in a nice way. I always try to use high quality images and I love to show branded images.<br><br>Also, unless it’s something exclusive or proprietary I don’t insert any watermarks. You can read the ultimate guide to web images to learn the best practices.<br><br><b>16. Optimize Images To Maximize Traffic</b><br><br>Search engines can’t read images and they don’t understand what the images are all about. But there are several ways to optimize images on your blog posts so that search engines will understand it better and will rank accordingly.<br><br><b>17. Embed Audios & Videos</b><br><br>Embed videos and audios in your blog post when it’s required or when you’ve got something interesting to share. A case study by Neil Patel shows that videos may not drive huge traffic to your blog but it’s also true that people love videos. So it builds loyalty, increases the time they spend on your blog, and gradually your subscriber count will also increase (if you produce videos regularly).<br><br><b>18. Add Call To Action (CTA)</b><br><br>The conclusion or the closing paragraph can be short paragraph asking your reader’s feedback and you can add a call-to-action(CTA). A call-to-action is simply an image or short text that prompts a user to click it and take an action. It can be anything like – download an e-book, newsletter subscription, product trial, free coupon, etc.<br><br><b>19. Add Google Authorship</b><br><br>Google+ Authorship allows you to verify your identity and establish authority. It improves the search quality as authorship information can be used to differentiate human-generated content and spam or low quality content.<br><br>Also, it helps you stand out in search results thereby increasing the click-through rate. If you haven’t claimed your Google authorship yet then read its definitive guide here.<br><br><b>20. Repurpose Content</b><br><br>Repurposing content is not about updating and reposting one of your archived blog posts. It involves reusing your own content to serve a different audience or the same audience in a different way. So, it can bring a lot of new visits to your blog and can even strengthen the SEO of your original blog post.<br><br>The best example of repurposing is the conversion of a list post into a series of individual blog posts. For example, you can consider this blog post. It’s obviously a list of blogging tools that I have categorized and subcategorized. So, it makes perfect sense to repurpose this blog post by creating individual blog posts that covers each category separately.<br><br>In fact, I have already done that — here, here, here, here and here — in an easy to consume way so that readers can go to individual posts to find more tools.<br><b><br>BONUS: Keep Your Blog Posts Up-to-date<br></b><br>Once a blog post is published, your biggest mistake could be “not updating it”. If it’s an evergreen blog post or a timeless topic then you should update your content every once in a while. For instance, I have only 225 blog posts as of today but I update my archived blog posts whenever I get a chance.<br><br>If you do not update your old blog posts then thousands of visits will be lost forever. Why? Because relevant blog posts that are up-to-date tends to rank higher on Google. Thanks to Google’s “Freshness” Update.<br><br><br><br></p></div>

Tuesday, 21 July 2015

How To Write A High Quality Article In Few Minutes

Content is important in the business of blogging...either for fun or for fund.If Google will ever take you serious you must be writing unique and quality articles.
How do you write good content? How are you going to write quality content.Here is a guideline I believe will be of great assistance.

1.Research your niche
Search for popular blogs in your niche and understudy them. make sure your knowledge is updated.Use the available keyword research tools to identify what people are looking for.Go to forum where people are talking and are very sincere.Learn from them and participate in the discussions.

2.Do some jotting: don't just browse around saying you are doing a research.Make sure you are jotting down some things that will profit you later.What you jot down cannot be easily forgotten.

3.Decide your topic:While you are doing the research,check which topics interest you the most.Which of the topics has the needed audience?Good topics are hallmarks of quality articles.You don't want to write  an article that no one will be willing to read!

4.Go ahead and outline your article:You can do this all by yourself.Write the outline without  attempting to copy any article directly.After scribbling your outline,you can now go and compare with whatever similar articles you can see online.

5.Improve your outline:Now that you have written your own outline don't stop there.Go ahead and use other people's work to improve your outline,that is the only way to get quality article written.

6.Begin to write on your sub topics:Write what you know.Then go online and type the subtopic in a search engine.Now do some quality stealing.Read what you can find and put it in your own words.If there will be a need to copy some sentences,then rewrite them.

7.Write your conclusion without trying to duplicate any write up.Let it be a profitable summary,a quality advice or a call to action.Don't forget your keywords:they should be in the title,the introduction and in two or three more places.

Before you close,go to some facts and figures sites and secure interesting and informative statistical data that could beautify your article.Put the data in the introduction of the article or in any other appropriate place.Then check your article for uniqueness.You can use http://smallseotools.com/plagiarism-checker/. Once the percentage uniqueness is above 80,you have a quality article that Google will appreciate and rank.

Sunday, 19 July 2015

How To Create A Writing Portfolio

If you want to offer writing services to other internet marketers, one of the most important components you will need is some samples of your writing. Obviously,people will want to look at what kind of writing you've done in the past, what topics you have written about and just how good it actually is. The most excellent way to offer these samples is through a portfolio website.

Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio site should have different examples of your writing. Ideally, you should provide several different types of content:

- Articles
- Blog posts
- Short reports- eBooks
- Longer training courses

Basically, whatever type of content you are offering your clients should have examples in your portfolio.
There are a couple of ways that you can come up with this content. The obvious one is to simply write some sample content that you can post to your own website.

You can kill two birds with one stone by writing about topics that would be of interest to people viewing your portfolio. That content would not only work as a sample, it would also help your website get ranked in the search engines and generate more traffic to your site.

Another way you can generate sample content for your portfolio is to pull examples out of work you have done for past clients. This can work very well, since it shows actual examples of client work, but it is critical that you get the clients permission before using their content. If they don't want you posting it on your website, don't.

Web content like articles and blog posts can simply be posted directly to your portfolio site, giving clients the chance to read it there. But longer content like ebooks and reports should really be converted into PDF format so your customers can download it for review.

Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Presentation is part of the package, even if people are just interested in your writing.

If your samples look a lot nicer than your competitions, which one do you think the customer is more likely to choose? Even if your competitions content is every bit as good as yours, chances are they âre going to go with the one that looks nicer.


5 Types Of Writing Services You Can Offer

When it comes to offering writing services, there are lots of different ways to generate more revenue, both through writing and other value-added services. In this article we are going to look at five ways you can make more money by expanding your writing services.

The obvious service that you are providing as a writer is in fact writing. Whether you are writing web content, e-books or other types of content, you are doing a service for people who donate have time to write or just are not interested in doing it themselves.
But there are a bunch of other related services that you can often add to the mix, increasing your profit in the process. One of the most obvious is market research.

If you offer article writing for people who are using the content on their websites, you could also offer keyword and market research to those same people. Instead of them doing all the research and simply handing you the topics to write about, you could do it all - generate a list of keywords, hunt down the best affiliate offers, write the articles, etc.
Another service that many people looking for web content might be interested in is article spinning. Whatever your personal opinion on spinning might be, there are lots of people who use it as part of their content strategy.

Why not offer spinning services as an add-on for people who buy articles from you? Spinning can be time-consuming so many marketers will pay more for the spinning service than they do for the initial  article.

Along those same lines, you could even offer graphics creation and web design services. Rather than simply write a report for someone, you could write the report, create a mini site layout, make cover graphics and various other things.

You can even sub-contract this work out to other people if you are not comfortable doing it yourself. It is harder to find good writers than good designers, partly because of language barriers, so you can often outsource this work and still earn some profit after you mark it up and pass the costs along to your customers.

Look at all the processes involved in marketing, not just the writing itself. This can give you plenty of ideas for additional services that you can offer your customers. With a little work, you could become a one-stop shop for all their content creation needs.


Tuesday, 14 July 2015

12 Sites That Pays You To Write

If you’ve got writing skills, put them to work helping you make money online. But with so many sites to choose from, where should a wannabe freelance writer start?
Sites that pay for articles usually fall into one of two main models. The first is revenue-sharing, where the website pays you a certain amount for every view or ad click from your post. This method can earn you some pocket money, but it’s not quite as lucrative as the second option.
You’re more likely to make decent money writing for sites that pay up front. These sites are often more reputable and established in their niches, and pay you a fixed fee per article instead of the pennies that roll in from rev-share sites. The upside is that they often have a decent following, so you’re reaching a broader audience in addition to getting paid. However, the challenge is that they’re often harder to break into; you’ll need to bring your A-game to get published on many of these sites.
Ready to make money writing online? Here are 12 sites that are Revenue-Sharing Sites
1. Hubpages
This site is simple to use: simply join here and upload your first article! You’ll need to have your article approved, but as long as it is 700+ words and free of grammatical and spelling errors, there shouldn’t be a problem.
The only drawbacks is you need to apply for your own Google AdSenseaccount, which can be hard to get approved. Hubpages pays writers by check with a minimum of $100.
2. Teckler
On Teckler, writers get paid 70% of the revenue their articles, or “Tecks”. One cool feature? You can share not only articles but also videos, audio clips and photos.
The best part of Teckler is its low minimum payout of $0.50. You can also add affiliate links to your Tecks to boost your earnings. Sign up here.
3. BubbleWS
Bubblews is a mix between a revenue-sharing site and a social network. You get paid $0.01 for every view your post gets, and $0.01 for every comment, like or social media share, and you’ll be paid through PayPal once you’ve earned $50.
You can earn a lot and it’s nice seeing the pennies stack up, butthere are many rumors of the site not paying its users. I’ve had a similar experience: I requested a payment once, didn’t get it, and haven’t written for BubbleWS since. However some people have been paid by Bubblews. Keen? Sign up here.
4. Dailytwocents
Dailytwocents operates on a similar model to BubbleWS, though with two differences. First of all, payments are issued every month at a minimum of $5, not $50. However, you’re also paid less — only $0.005 per view, which must be more than 30 seconds to count. Also, they allow you to use affiliate links to legitimate products. Sign up here.
5. ShoutMeLoud
ShoutMeLoud is a blog about blogging, SEO, WordPress, making money online and other web-related topics. You’ll place your Google AdSense code on the articles and get paid by AdSense every month.
You don’t usually earn much, maybe $1 to $3 per month, but hey, it adds up, especially as you publish more articles. Head to the registration page to sign up and submit your finished article in the WordPress CMS.
6. iWriter
You don’t have to apply to this site, and you earn a fixed rate for every article. The rate is around $1.25 for a 150-word article, and the minimum payout is $20.
Note that clients on iWriter do not have to approve your article — if they reject it, you don’t get paid. Here’s my experience: I’ve been paid for around 80% of my submitted articles, had to rewrite 5% of them, and had 15% rejected.
Doing great work will help you earn more money on this site. When you receive 4-star reviews for 30 articles, you’ll become a premium writer (doubling your pay), and when you hit 30 articles with 4.5 star reviews, you’ll triple your pay as an elite writer. Sign up here.
7. Textbroker
Textbroker has a few more hurdles than some other sites on this list. It’s only for US citizens, and you’ll need to submit a sample article when you register. The site’s staff will review your article and give you a rating from 2 to 5 stars. You can earn from $0.007 to $0.05 a word, depending on your rating. The minimum payment is $10, once a week, by PayPal.
8. Pukitz
Pukitz is looking for “niche bloggers”, which means you will focus on one specific niche — at least until you’ve written 30 posts. The site owner, Chris, will edit and publish each article, and you’ll earn $0.50 per article, per month. The minimum word count is 500.
All articles are “rented,” so you still own the content. If you want to repost it elsewhere — say, on your own blog or on another site — you must inform Pukitz staff so they can take the article down. Apply to be a writer here.
9. Tuts+
Are you an expert at coding, web design, web development, and creating apps, games or logos? Tuts+ helps people learn and earn online, and they pay well: from $50 for quick tips to $250 for full-length tutorials.
You can either apply through their official “Write for Us” page, or find their contact email and Skype here. Tuts+ is a relatively high-profile site, and you’ll need to have some experience in your niche to get in!
10. Worldstart
Good with computers and technology? Know the best Microsoft Office tips and Windows 8 tricks? If you can share practical tips for technology, apply to write for Worldstart here and you can earn from $25 to $50 per article. They publish articles on the blog and in daily and monthly newsletters.
11. About.com
Chances are, you’ve visited this site before! About.com is the 94th most-visited website in the world, and it pays good monthly rates to its writers.
The site offers hundreds of different positions in many micro-niches, such as “Playing Tennis”. You can apply here. It’s probably the toughest site on this list to break into, but it’s also the most rewarding and gives you the most exposure.
12. Listverse
Listverse focuses on all types of top-10 lists, such as “10 Mind-Altering Facts About Memory”. Submit an interesting list that’s at least 1500 words, and you could earn $100 via PayPal. Fill out this article submission form to apply.



   

Thursday, 9 July 2015

Ten Basic Steps To Write Killer Articles Fast

1. Plan the article:Before you start writing you need to plan a clear path you will be treading in the process of composing your article.The best you can do is to write a list of your key points,right from the beginning and be prepared to compose good  short paragraphs on the listed points

2. Research: Profitable writing requires some research.The depth of your research is what will determine the quality of your article. You cant afford to put rubbish on the net.The whole world will be reading what you want to write! During your research which should involve reading at least six materials on similar topics, you can begin to compose your article based on the points you have penciled down.You can even add more points/subheading as your research progresses.

3. Choose a Tone:There is the need to have a choice of appropriate style and tone you want to use.You can be semi formal,conversational or even chatty in your style,depending on your target audience.

4. Don’t hard sell:Article marketing will fail if you allow your readers to perceive that you are desperate to sell.Make sure your article is balanced with a subtle pointers like "to get a more elaborate product details,click here"..Not "you cant afford to miss this golden opportunity,so visit xyz.com". Let it be very clear that you are not writing a sales copy.

5. Don’t be repetitive:Try as much as possible to make clear points without repeating yourself.If you keep writing the same thing in different paragraphs you readers will get disappointed and go elsewhere:the internet is an information storehouse.

6. Use bullet points or sub headings:When your article is broken down into bits,you make it easier to read and remember. Your reader may even jot d[own the points.One long solid,unbroken piece of text is tiring and difficult to follow

7. Don’t keyword stuff: I know keyword is important if your article will have good Google rank,but be careful not to overdo things.Don't compose senseless and meaningless article all in the name of High Keyword Density.

8. Make your links clear.Direct your readers to your link{ if it is allowed} in clear terms. This is the only way to have high Click Through Rate.You can put the link in a separate clear line and not in the midst of rowdy sentences.

9. Proofread:Spelling mistake can destroy your good intention and give you a wrong reputation.A good write ups require that read whatever you have written over and over again.You will not want to publish what your kids will be laughing at!

10. Practice and you will be perfect:You can't be a perfect writer overnight..you need to write,write and continue to write.This is the only way to improve your style ,speed and conversions.

How To Write An Effective Website Article

You can improve the quality and ranking of your website by publishing website articles about topics that are relevant to your industry or product. You need not have a writing degree or marketing experience to learn how to write a very effective article.
You may be tempted to outsource a writer or pay a professional, but before you do, consider the possibility that you or your coworkers may be the best resource. Another author from an outside source may be able to provide a page or two of articles , but you are most likely the most educated source on the matter.

Before you begin writing, you should do some research on what the best target keywords are for your website. There are many keyword tools online that will help you determine the volume and competition for your ideal keywords. These tools are most often free, or may have advanced services for members wishing to register for a small fee. If you are unsure about how to select these key phrases, you can contact a consultant who will help you gather a handful of target keywords and give you a few pointers about how to proceed.

Once you know what your targeted phrases will be, then you are well on your way. These phrases will be the topic or thesis of each  website article . You should consider writing at least one full page on each keyword.

If you are publishing these articles on a company website, then you may ask a few employees from several different departments to write an article for each keyword. They will all have a different point of view and fresh approach to the same keywords.
Once you have published an article for each of your keywords, you are not finished. You should then take a look at your webpage and make sure that you have optimized your page by using the keywords on the site.
If you are able to continue publishing articles at a frequent basis, this will also boost the ranking of your website and keep your site current. Even adding one article per month or quarter is more valuable than adding none.

Whether you are writing a website article or optimizing your page, you should be careful to use your editing eye and know when you should or should not print a keyword. It is possible abuse your keywords by using them too much or in the wrong way.

You may be familiar with web pages that do not publish articles, but rather a long list of words that seem unrelated and add up to be gibberish. This is precisely what you should not do.
Your articles must weave your keywords and relevant writing together so that the use of the keyword within the text flows well and makes sense to a human reader. If you overuse the keyword term and it appears more than 3 times per 100 words then the content is likely to be blocked or marked as spam.
Also, your content should be well rounded and on topic. Avoid trialing off on tangents that are irrelevant to the topic at hand, but keep in mind that creativity and unique points of view are valuable. It is ideal to incorporate the keyword into every part of the website article and not just at the beginning or end, as that can seem odd or appear to be spam.