Secrets Of Effective Article Writing: - Use Question And Exclamation Marks (2)

Writing long sentences and long paragraphs with no exclamation marks and asking no questions is the quickest way to disaster when writing articles on the internet.

According to Google, there are billions and billions of web sites out there. How are you going to get noticed?

Be different from the rest. When writing an article you can use a question as your heading.

For example, if you were writing about kangaroos in Australia you could have the heading say:

“Do you really find kangaroos in down town Sydney?”

The question will need to be answered. If the reader is interested in the topic they will read the body of the article to find out the answer. If they are not interested in the topic they will not have read the article no matter what you wrote.

You only want people who are interested in your topic.

Then through the course of the article you could answer the question.

In a couple of places throughout the article you could use exclamation marks.

“Back in the 19th century one really could see kangaroos in the suburbs of Sydney!”

and, “But today it would be VERY RARE to see kangaroos anywhere near the center of town!”

This ensures your reader’s attention stays on the topic and does not stray.

By using exclamation marks in a couple of lines spread throughout the article your reader is suddenly sprung awake again – an exclamation mark gets their attention.

But be careful not to overdo it. Using questions or exclamation marks too often will look silly. Use them sparingly to grab the attention of your potential readers.

At the end of the day you want your reader to read the whole article and as they have numerous sites they want to visit today, you need to keep your reader on their toes.