Perhaps the most misunderstood and under-used marketing tool on the internet are autoresponders.
What is an autoresponder?
An autoresponder is an automatic response email. When someone clicks on the autoresponder email address they send a blank message to the autoresponder email address. An email returns to them with the information they requested.
The person who set up the autoresponder put the information in the body of the automatic email. For instance, putting your free article in the body of the automatic email.
Then when someone sends a message to that autoresponder you get the article in your inbox.
Autoresponders are great for giving away free articles.
For example, I have written a free article about tips for affiliates and the autoresponder address is article@sendfree.com. You can click on this link and it will open an email message. You send a blank email to this address and back comes my article in your inbox. Try it now to see if it works.
There is another more powerful reason to send your articles by autoresponder.
By using an autoresponder for your article you get to capture the recipients email address. You can then follow up your recipient at a later date and ask them how they enjoyed the article. They may give you some good feedback.
They may even go and visit your site.
By using an autoresponder you have developed a relationship with someone that may prove useful down the track.
Lets say you have your article in an autoresponder. What next?
You could put the autoresponder address on your web site, you could include it in a newsgroup posting or you could include it at the bottom of your email.
Something like this:
“P.S. By the way I have written an article about landscape designing. If you would like to receive a copy of this article just send a blank email to XYZ@sendfree.com“
The email address XYZ@sendfree.comwould be your autoresponder address. If you would like to checkout a free autoresponder service just go to www.sendfree.com.
If you are writing articles longer than 1,000 words post an announcement about a free article that you have and at the end of the announcement you have an autoresponder address that sends them a copy of your article.
To go through the mechanics of how an autoresponder works just read the following. When someone clicks on your autoresponder address these things happen:
1. The information is found stored on a web server and delivered immediately to the person who asked for it. It happens virtually straight away and you can request it any time of the day or night. The person receiving the article can read it on their screen or print it out. They could even just come back and read it later because it is already in their inbox.
2. The person who wrote the article gets an email from the autoresponder that gives the email address of the person who requested the article.
This enables you to send them another free article that you may have written or will write in the future.
Thus you develop a relationship. If they enjoy your articles they may be interested in purchasing something you might offer for sale at your site.
By giving away a free article by autoresponder, this could eventually lead to the sale of a product or service.
If you are looking for Free Autoresponders try these for starters:
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