Behind the heading the first sentence is the next most important part of your article.
The first sentence has to be as inviting as the heading as this is the main drop off point where readers can decide not to read on.
From the heading the reader may have decided to read the article. If the first sentence does not continue that initial interest you are in trouble.The reader may stop right there and then!
If you did not ask a question in your heading then think about asking one here.It could even be another question and aim at setting up the reader and win his interest.
If your heading had the ’10 Tips to Success’ then in the first sentence tell people you are just about to give them those 10 tips.
What follows the first sentence is the body of the text so the first sentence must be the precursor of what is just about to come.
Sometimes the first sentence might be some sort of conclusion that has already been assumed.
Then the body of the text can proceed with providing the reasons for why this conclusion is made.
Get the first sentence right and keep the readers interest from the headline flowing through to the first sentence.
Once they have read the first sentence they’re hooked. They WILL read the whole article.
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