Ezine Publishing:The Challenges

Just like any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.
The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.
One obvious challenge most beginning eZine publishers face is the creation of the content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.
A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles.
Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.
Apart from this, you can purchase PLR articles, add flesh where necessary use the search engines and public domain materials to develop appropriate points and bam you have your original article!Another challenge of equal importance has to do with publicizing your ezine. If you produce ezine and no one is subscribing to it,you are wasting your time.how do you tackle this challenge?

One of the ways is to visit yahoo.com, google.com and msn.com and submit your URLs (if you have a lot of pages, it’s wise not to submit more than five URLs per day).
The next step is to enter your URL at the major online directories.. Yahoo! is the largest directory, followed by Open Directory. A good guide to smaller engines is directorylist.org.
Finally, you can promote your e-zine by sending announcements to various services that alert surfers to new sites. You also can add your zine to the many ezine directories.

In conclusion, though ezine publishing has its cons, the advantage and the opportunities it provides by far outweighs the disadvantages.